Re: New Pedersoli Civil War arms line
I just don't see it. I'm not going to name any real names here but hypothetically my company wouldn't buy out "Bob's mainstream sutlery" to eliminate competition. We don't draw on the same pool of customers. Sure, a mainstream re-enactor might buy a cap or a housewife from me at some point, but the guy who wants a $60 Pakistani sack coat isn't going to buy my $200 sack coat, even if I eliminated 50% of the vendors where they could have got one (as Pedersoli did with EA, leaving only Armi Sport as a source for mid-range muskets.)
Lamborghini competes with Ferrari, not with Chevrolet. Different products, price points, and pools of customers.
Could it be that they really just did not have any clue whatsoever who their market is? I imagine any company who thinks they can get away with a 100% price increase in a year's time for a product really has no clue who it is they're trying to sell to. Granted, the price increase for a higher quality of materials, better fit and finish, and a plethora of improvements can certainly be understood, but when a large portion of their customer base cannot tell the difference and truthfully, do not need the improvements (such as a match grade barrel) that again, just does not make any sense. Cosmetic changes necessary to make an arm authentic (basically improve the Euroarms product and take their market share) should not have cost considerably more than the original EA retail price, but the lion's share of this dramatic price increase is coming from features that are entirely superfluous to re-enactors. Why buy out a company to take their market share, then essentially throw that market share away by replacing that company's product line with ludicrously priced products?
All I know is that the community at large will not pay $1,300 for a new musket. A decade of doing USSS re-enacting where our Sharps rifles cost anywhere from $900-$1,200 taught me that. I also know that if I were an executive at Armi Chiappa right now, I would think that Christmas had come early.
Originally posted by JimKindred
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Lamborghini competes with Ferrari, not with Chevrolet. Different products, price points, and pools of customers.
Could it be that they really just did not have any clue whatsoever who their market is? I imagine any company who thinks they can get away with a 100% price increase in a year's time for a product really has no clue who it is they're trying to sell to. Granted, the price increase for a higher quality of materials, better fit and finish, and a plethora of improvements can certainly be understood, but when a large portion of their customer base cannot tell the difference and truthfully, do not need the improvements (such as a match grade barrel) that again, just does not make any sense. Cosmetic changes necessary to make an arm authentic (basically improve the Euroarms product and take their market share) should not have cost considerably more than the original EA retail price, but the lion's share of this dramatic price increase is coming from features that are entirely superfluous to re-enactors. Why buy out a company to take their market share, then essentially throw that market share away by replacing that company's product line with ludicrously priced products?
All I know is that the community at large will not pay $1,300 for a new musket. A decade of doing USSS re-enacting where our Sharps rifles cost anywhere from $900-$1,200 taught me that. I also know that if I were an executive at Armi Chiappa right now, I would think that Christmas had come early.
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